Name: The New Community Rules: Marketing on the Social Web
Author: Tamar Weinberg
Pages: 346
Cost: $24.99
Publisher: O’Reilly Media
ISBN: 978-0-596-15681-7

I spent a lot of time reading this book on social media as I was intrigued to found out more about it. I am familiar with some of the social media network but how to target a community is a different story.  Social media is being used more than just the traditional marketing to connect with your friends and family but in turn to connect with your clients and customers to engage them in the business or community that is being promoted.

The book itself gives twelve great points with social media marketing which are:

• An introduction to Social Media Marketing.
• Set goals by using the SMART method (specific, measurable, attainable, realistic, and timely).
• Achieve social media mastery by building relationships and listening to consumers.
• Play an active role within the community by participating and listening to build a strong reputation in the community.
• Communicate, influence, and learn by using blogs within the community.
• Use microblogging(Twitter) as part of community and using other Twitter tools(TweetDeck) to engage consumers.
• Use Facebook, MySpace, and LinkedIn to create profiles to connect with friends, family, and consumers. Beyond the three above are others that are used in other countries such as Friendster, Orkut, Bebo, and hi5.
• Find answers to questions using Wikipedia, Yahoo! Answers, and many more.
• Use social bookmarking such as Stumble Upon , delicious.com, and Digg
• Promote content and bring visitors by using social news site such as Sphinn and Reddit.
• Share photos on Flickr, share videos on YouTube, and use podcasting.
• Gather from the eleven points above how to implement social media marketing into your marketing plan.

The book is useful for those who are starting out and wanted to know what social media marketing is, how it can help with their business, and how to implement these ideas, techniques, and tactics into their business. It also points out various examples of how several companies use a form of popular and non-popular social media to stay involved with their consumers.  Therefore, I recommend this book for those who have an interest in knowing more on social media because social media is not a one- sided conversation; it is about staying engage with the community.

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